Stop plastic from getting into the ocean! – By promoting the reduction, reuse, recycling, and upcycling of plastic waste on land
Clean the ocean! – By sustainably recovering marine plastic pollution and transforming it into revenue streams
Upcycle: Upcycling is the practice of converting waste materials or useless products into new materials or products of better quality and/or a higher environmental value.
Gyres: Large systems of rotating ocean currents where stable waters create a roundup of floating items including garbage, i.e. convergence zones for plastic pollution.
Upcycle the GyresSociety (UGS) aims to transform marine plastic pollution suspended in the oceanic currents into high value revenue streams.
UGS was registered and incorporated as a not-for profit organization on June 27, 2012 in the Province of British Columbia, Canada.